Situation
Our Client, a worldwide leader in insurance, had realized that the online presence of most of its subsidiaries around the world was outdated, barely optimized for mobile access and not consistent between them. Each subsidiary was showing a different level of maturity because they were each managing independantly the pace of their digital transformation. Open Web Technology was approach with three main objectives in mind:
- Redefine the group's online brand charter to have mobility play a pivotal role
- Assemble a "digital toolkit" to help subsidiaries all around the globe quickly roll-out new e-commerce oriented public websites and customer spaces
- Build ready-to-deploy mobile pages to strengthen presence on smartphones and tablets
Approach
leveraging an Agile methodology, we developed PMI-type project management process, mock-ups and web pages with responsive designs, and a set of best practice and tools to monitor the day-to-day performance of the platforms in each subsidiary. During the roll-ut phase, we worked closely with projet teams in pilot countries (UK, Spain, Switzerland, Eastern Europe, Mediterranean and Latin America regions).
Thanks to a good stakeholder's buy-in, we presented tangible results in an extremely short period of time: the "mobile tool kit" is currently being deployed in more than 10 subsidiaries and our Client is now planning for the next wave of deployment around the world.
