
By assembling hundreds of web applications over the last 15 years all around the world, we came up to one simple conclusion: the biggest challenges for large or small corporations are not to have good ideas on what shall be done online; nor is it to select technologies or to design pretty shiny objects. What actually only matters is to federate all energy on one simple objective: launch, and learn from there with your users whomever they are (prospects, customers, business partners, or employees).